![L'Oréal is inventing the beauty of tomorrow with digital technologies, from product design through to the beauty experience enjoyed by consumers” - L'Oréal Finance: Annual Report 2018 L'Oréal is inventing the beauty of tomorrow with digital technologies, from product design through to the beauty experience enjoyed by consumers” - L'Oréal Finance: Annual Report 2018](https://www.loreal-finance.com/site/RA2018/app/uploads/2019/03/cover-digital-interview-1552499486-1300x580-c-default.jpg)
L'Oréal is inventing the beauty of tomorrow with digital technologies, from product design through to the beauty experience enjoyed by consumers” - L'Oréal Finance: Annual Report 2018
![L'Oréal, in partnership with global neurotech leader, Emotiv, launches new device to help consumers personalize their fragrance choices L'Oréal, in partnership with global neurotech leader, Emotiv, launches new device to help consumers personalize their fragrance choices](https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/press-releases/group/2022-scent-sation/scentsation-ysl-beaute.jpg?rev=c4edad600dbe4af98360d461cb2828e5)
L'Oréal, in partnership with global neurotech leader, Emotiv, launches new device to help consumers personalize their fragrance choices
![L'Oreal cosmetic and beauty products are seen in a hairdresser shop in Nice, southern France, November 5, 2008. For years the undisputed leader at high-end hair salons, L'Oreal is losing its shine L'Oreal cosmetic and beauty products are seen in a hairdresser shop in Nice, southern France, November 5, 2008. For years the undisputed leader at high-end hair salons, L'Oreal is losing its shine](https://c8.alamy.com/comp/2D1H31K/loreal-cosmetic-and-beauty-products-are-seen-in-a-hairdresser-shop-in-nice-southern-france-november-5-2008-for-years-the-undisputed-leader-at-high-end-hair-salons-loreal-is-losing-its-shine-as-hair-stylists-turn-to-cheaper-products-from-rivals-such-as-germanys-wella-and-schwarzkopf-to-weather-an-economic-downturn-loreal-founded-in-1909-as-a-hair-dye-company-denied-it-was-losing-market-share-in-france-or-anywhere-else-in-europe-and-said-professional-sales-in-france-continued-to-grow-in-recent-months-photo-taken-november-5-2008-to-match-feature-loreal-france-reuterseric-gaill-2D1H31K.jpg)