Cristiano Ronaldo stunt costs $4 billion to Coca-Cola; a look at similar instances where celebs gestures affected brands
Cristiano Ronaldo's Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good - World Trademark Review
Euro 2020: Coca-Cola loses $4 bn as Cristiano Ronaldo removes soft drink to endorse water | Football News
Evian capitalises on Cristiano Ronaldo's Coca-Cola snub | News | Campaign Asia
Cristiano Ronaldo tells people to drink water 'not Coca-Cola' at a news conference - Upworthy
Euro 2020: Cristiano Ronaldo Removes Coca-Cola During Presser, Endorses To 'Drink Water'
Cristiano Ronaldo snub sees Coca-Cola market value fall by $4bn
Euro 2020: Cristiano Ronaldo coke bottles costs Coca Cola billions, press conference, video, football news, Portugal vs Hungary
Ronaldo's Coca Cola gesture followed by $4bn drop in company's market value - The Athletic
Cristiano Ronaldo HATES Coca-Cola - YouTube
Euro 2021: Cristiano Ronaldo: Coca Cola's worst enemy | Marca
Cristiano Ronaldo, Coca Cola and the truth behind the long running saga - Mirror Online
Euro 2021: The Japanese Coca Cola ad starring Cristiano Ronaldo | Marca
Coca-Cola takes a $4-billion dive in wake of Cristiano Ronaldo snub - National | Globalnews.ca
Industry reaction: Ronaldo's outburst smacks of hypocrisy, but will Coca- Cola really take a hit? | PR Week
:max_bytes(150000):strip_icc()/cristiano-ronaldo-coke-FT-BLOG0621-2000-da1a86f965534f22abcd41177336a7be.jpg "Cristiano Ronaldo Snubs Coca-Cola at European Cup Causing Shares to Drop")
Cristiano Ronaldo Snubs Coca-Cola at European Cup Causing Shares to Drop
Cristiano Ronaldo Shuns Coke, Coca Cola Loses $4 Billion
